What if your morning ritual could do more than just wake you up? What if your daily cup of coffee could be a catalyst for change, a small act that makes a huge difference? That’s the beautiful idea behind Rescue Roast, a proudly South African initiative that’s brewing change, one bag of coffee at a time.
Rescue Roast was created by the team at 101 Pet Products, a business that has long been dedicated to enriching the lives of pets across the country. With a deep love for the rescue community, they wanted to create a sustainable way to support animal welfare. The solution was simple yet brilliant: create a delicious coffee brand where every purchase directly helps animals in need.
A Vision of Hope
Rescue Roast isn’t just about selling coffee; it’s about building a better future for rescue animals. Their vision is to become South Africa’s most loved ethical coffee brand—one that not only fuels your day but also funds the fight for animals to live safe, healthy, and happy lives.
Their mission is to deliver exceptional, locally roasted coffee while creating a sustainable, ongoing fundraising model for animal rescue organizations across South Africa. This isn’t a one-time donation; it’s a commitment to a continuous cycle of giving.
Brew A Cup Of Change
So, how does it all work? It’s beautifully simple. Every Rescue Roast product is linked to a specific, participating dog or cat rescue in South Africa. When you buy a bag of their coffee, a portion of that sale is donated directly to the rescue featured on the packaging.
This means your contribution is never a generic donation. Instead, you’re directly supporting a specific cause with every single purchase. Each blend has its own story, and every sip you take helps to support it. Whether you’re a fan of a bold dark roast or a smooth medium blend, you can find a coffee that not only tastes great but also aligns with a cause you believe in.
By choosing Rescue Roast, you’re not just buying a bag of coffee—you’re joining a community dedicated to bringing joy to people and hope to animals. It’s a win-win, and it proves that the best way to start your day is with a cup that truly matters.
Supporting Feline Friends
For the feline fanatics, Rescue Roast has dedicated blends that support feline rescue organizations. The Helderberg Animal Rescue Team (HART), a dedicated volunteer-run organization in the Western Cape, is one such beneficiary. When you purchase a bag of their Brazil Cerrado roast, you’re directly helping HART in Helderberg in its mission to rescue, rehabilitate, and rehome vulnerable cats and dogs.
By choosing a coffee blend that supports a cat charity, you’re not just getting your caffeine fix; you’re becoming a part of their rescue story and helping to give a vulnerable animal a second chance.
Rescuing The Wild and Wonderful
While Rescue Roast has a special place in its heart for domestic pets, its mission extends to South Africa’s incredible indigenous wildlife as well. A dedicated range of their coffees supports organizations that work tirelessly to protect and rehabilitate wild animals.
For instance, the Wild Heart Wildlife Foundation is a key partner. This non-profit is a lifeline for vulnerable wildlife, from orphaned bushbabies and porcupines to majestic injured caracals. When you purchase a blend like Caracal Whisper, you are directly contributing to the rescue, veterinary care, and rehabilitation of these wild cat creatures, helping to give them a second chance at a life in the wild where they belong.
Pouring With Purr-pose!
Ready to start your day with a purpose and make your morning cup count?
Coffee and cat lovers in South Africa can find the complete list of Cat Rescue Coffee options and shop the full range of blends on the Rescue Roast website.
If you don’t like coffee, you are not excused, because just as luck would have it, there is a House Blend Hot Chocolate for cat lovers!
Every purchase is a small step towards a more compassionate world for our feline friends. Your next delicious coffee is waiting to make a difference.
Whatever you end up doing, please ADOPT, DON’T SHOP!!
