You know the sound. That ack-ack-ack – a chilling nocturnal melody that strikes terror into the hearts of cat parents everywhere. Then, as your sleepy feet find their way to the source of the commotion, there it is. A hairball. Your cat, meanwhile, is perched nearby, utterly unbothered and staring at you like you should be thanking them for the performance.
Cats, those enigmatic, graceful creatures, spend up to five hours a day meticulously grooming themselves, and in the process, swallow up to 173 grams of fur annually. Most of it passes through unnoticed, but sometimes it gathers in a hairball – nature’s little way of saying, ‘Surprise!’
However, a lot of science (and a little feline magic) can help make hairballs a thing of the past. Hill’s Pet Nutrition’s Science Plan Hairball & Perfect Coat, for adult and mature adult cats aged 1 year + provides a delicious new chicken-flavoured formula specifically designed for cats who take grooming a bit too seriously.
For cats who live on their terms (but secretly need a little help)
Hill’s Science Plan Hairball & Perfect Coat offers a solution crafted for those mysterious, independent beings we call cats. Whether your feline is a long-haired diva, a compulsive groomer, or an indoor nester perfecting their pounce, this formula has their back – and their fur.
Here’s what makes it perfect:
- Advanced fibre technology: The high levels of vegetable fibre help sweep ingested hair through the digestive system, naturally reducing hairball formation.
- Vitamin E and Omega-6 Fatty Acids: Because every cat deserves to strut with a shiny, envy-inducing coat.
- Triangular kibble design: Easier for flat-faced cats to pick up, proving science does think of everything.
- High-quality protein: Even the pickiest of critics will savour this nutritious meal.
With an increase in high-density living and transmittable diseases like feline leukaemia and feline AIDS, more cats are living predominantly indoors. While these cats live in a safer environment, they often have more time to groom and are ideal candidates for unwanted hairballs. “Hairballs are one of the less glamorous sides of cat parenting, but they don’t have to be. With the right nutrition, we can minimise hairball formation while supporting your cat’s overall health and coat beauty. Hill’s Science Plan Hairball & Perfect Coat is an exciting innovation for both cats and their parents,” says Dr. Karien Brink, Veterinarian at Hill’s Pet Nutrition.
A whisker-worthy transformation
This isn’t just about avoiding those dreaded hairball encounters, it’s about celebrating everything that makes cats, well, cats – enigmatic, captivating, and entirely their own bosses.
Hill’s Science Plan Hairball & Perfect Coat ensures your feline royal is free to groom, strut, and command their domain with a glossy coat and zero hairball drama. Because when it comes to cat care, why settle for anything less than absolute perfection?
Head to your nearest pet retailer or veterinary practice to try the new Hill’s Science Plan Hairball & Perfect Coat. Your cat may not thank you out loud (they rarely will) but we guarantee they’ll be thinking it.
